Privacy Policy
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Privacy policy

This Privacy Policy describes how your personal information is collected, used, stored and shared (referred to below as “processed”) when you browse or place an order on (below alternately referred to as “we” or “us”).

Data controller

Superdye N.V./S.A.
Chaussée d’Aelbeke 284
7700 Mouscron
T +32 56 347 809
VAT N° BE 0840.799.463

Personal information we process

We processes your personal data because you use our services and/or because you have provided this data to us yourself.

When you visit, and browse the Site, we collect the following data:

  • First name and last name
  • Address
  • Telephone number
  • E-mail address
  • Other personal data that you actively provide, for example by creating a profile on this website or in correspondence and by telephone
  • Your device, your web browser, IP address, time zone, and some of the cookies that are installed on your device.

How do we process your personal data?

By default, we only process the minimal amount of personal data necessary to operate our business properly. We do not collect any sensitive personal data such as data regarding racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership.
Your personal data may be processed either:

  • By you giving us consent with the processing of your data, or
  • To enable a performance of a contract between us and you.

For what purpose do we process your personal data?

We process your personal data for the following purposes:

  • To communicate with you, as far as this is necessary to perform our services or sample deliveries;
  • Offer you the opportunity to create a user account;
  • Where the processing is necessary for our legitimate business interests (such as for example the development of our business, identifying fraudulent claims, or the improvement of the customer experience on the Site).

Data retention

We do not store your personal data for longer than is strictly necessary to realize the purposes for which your data is collected and in accordance with legal requirements.

Sharing of personal information

Data may be transmitted to partners or subcontractors who act on our behalf , with a view to processing in accordance with the purposes for which it was collected.

Superdye ensures that the subcontractors guarantee the same level of protection as itself and Superdye requires a contractual guarantee that these subcontractors will process your data exclusively for the authorized purpose, with the required discretion and security. In the case of Beaver Corporation, this does not imply data transfer outside the European Economic Zone.

Managing your cookies

After you give us consent to store cookies on your device, this information will be stored for when you browse the Site next time. 
You can withdraw this consent at any time by deleting cookies for each of the browsers, that you use (such as Google Chrome, Mozilla Firefox, Safari, Internet Explorer or Microsoft Edge).

For more information about our cookies, please read our Cookie Policy

Your rights

You have the right to view, correct or delete your personal data. In addition, you have the right to withdraw your consent for data processing or to object to the processing of your personal data by the Site and you have the right to data transferability. This means that you can submit a request to us to send the personal data that we hold about you in a computer file to you or another organization mentioned by you.

You can send us a request for access, correction, deletion, data transfer of your personal data or request for withdrawal of your consent or objection to the processing of your personal data to

To ensure that the request for inspection has been made by you, we ask you to send a copy of your proof of identity with the request. Make in this copy your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen service number (BSN) black. This is to protect your privacy. We will respond to your request as quickly as possible, but within four weeks.

We would also like to point out that you have the possibility to file a complaint with the national Data Protection Authority. For more information, go to

How we protect personal data

We take the protection of your data seriously and takes appropriate measures to prevent abuse, loss, unauthorized access, unwanted disclosure and unauthorized changes. If you feel that your data is not properly protected or there are indications of abuse, please contact our customer service or via


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Last modification: March 15, 2020

Contact us

For more information about our privacy practices, if you have questions, if you would like to make a complaint, or unsubscribe from any of our services please contact us. Superdye N.V./S.A. is the Data Protection Officer of the Site and can be reached via